Case study
The value of a brand in the digital landscape
A direct assessment of the digital value of a brand sourced from 7 different agencies.
Brands today are at the mercy of online consumers. Digitally-savvy customers are making more purchases online, and have a major impact on a brand's value through consumption of digital contents and the power of their likes-follows-shares on social media platforms.
Organizations willing to defend and influence the power of their brands need to leverage all sources of available information to track their image and sales online. To do so, they rely on multiple agencies, each measuring specific social media metrics or KPIs to assess their presence on the internet.
Our client was leveraging data from seven different agencies to measure its online image in the US market and monitor activities from their influencers, mentions, engagements, video views and social interactions for their own brands and their categories of reference. Consolidating this information proved difficult.
Redslim had the capacity to collect all such information, enrich it with a common layer, and make it available through one single platform. With this new consolidated system, the marketing team can now rely on one single repository and set of data to continually measure and analyze the reach and ROI of their online campaigns.
| Vertical | LUXE |
| Product | Redslim LIVE |
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Eric Bensimon
eric.bensimon@redslim.net
+33 6 23 89 73 85
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