Case study
Renovating data focus with reports re-lift
Re-activating data usage through a customized reporting set
The flow of data within your organization is unprecedented, and it may feel even too much sometimes. The choice of just letting go and keep on doing business without investing time collecting information first is a tempting one for many.
After many years of reporting information across the same set of reports a giant personal care company was starting to lose their audience. Their global insights team was maintaining and circulating reports, but the actual users were fewer each month. No matter if the data included insights from across 40+ markets, the reader attention was lost the moment they were opening just the same report one more time.
Redslim activation and reporting experts were call in support to redesign the overall data visualization system and create new routines that would enhance data usage. We started by defining different personas and interviewing selected users on their needs. The next step was converting this into a full set of online reports customized for brands and regions but sitting on the same collaboration platform online.
In three months, the end users grew from 12 to 48 and they’re still growing to date. The choice of Redslim SPRINT as visualization tool ensured a simple adoption process and established new collaborations among different teams thanks to simple sharing of reports via urls.
| Vertical | Pharma |
| Product | Redslim LIVE |
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Eric Bensimon
eric.bensimon@redslim.net
+33 6 23 89 73 85
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