Case study
Playing omni-channel? Measure omni-channel
Creating an online dashboard summarizing online vs. offline performances every month.
Whatever products you’re selling, in today's environment you must adopt a diversified approach to distribution. You want your items to be found on the shelves of top retailers, in the assortment of stores dedicated to your niche, and of course online, with both pure ecommerce players and the online space of brick and mortar banners.
Organizations are collecting data from various sources in order to measure their performance in this fragmented space. In most cases, deriving a market picture that includes ecommerce data requires merging data from different agencies, and several retailers only disclose detailed information directly to their suppliers.
A leader in the beverage industry was tracking their online offline performances with data across four different sources. Each of those was providing information on some specific products or channels, but the only way to get a perspective on the full picture was by merging all of it. Their sales team didn’t have time to spend on such a complex task.
Redslim aligned all data sources with a common enrichment layer, and organized the information in reports that exhibited their own and their competitors’ performance both online and offline across all the available banners and at total market level.
How does my performance compare to my competitors’ across channels? How does my share of trade vary by segment? Am I winning online or offline in a given account?
Answers to all these questions and more are now just a few clicks away!
Want to go over your opportunities?
Eric Bensimon
eric.bensimon@redslim.net
+33 6 23 89 73 85
Solutions
Our purpose is to help companies activate their data assets better
We enable you to access and use the information assets you already have, by federating existing information using Business Intelligence. We support you in all phases and provide you with knowhow and foresight while advising you every step of the way.
Redslim LIVE
Collecting, enriching, and integrating all your data sources. And delivering it back to its end users.
Redslim LINK
Joining forces with IT and BI teams to deliver best in class data standardization and ingestion in a fast track manner.
Read more about LINKRedslim SPRINT
The simplest and most flexible front end for market data, continuously inspired by our client’s feedback.
Data Services
Our skills and technology at your service to support your requirements in a fully bespoke fashion.
Think of aggregating market data in Office, Power BI, or other reporting and visualization tools.
Or to simply transforming your data sets into a known format ingestible in your available front-end.
Explore our Data Services