Data-driven explanations of local growth

Applying the same layer of coding and algorithms to all data sources to interrogate them in synchrony.

Every data feed that an organization licenses or produces is designed to answer a specific set of questions. Internal data keeps track of a company's sales and prices across accounts, while external data focuses on the total market and its consumers. A number of feeds mapping the various steps of a product journey.

While such data is designed to be used in parallel, with each team relying on a different source for their KPIs, this is changing. New technologies have challenged this practice, and encouraged businesses to search for new perspectives that could be derived by integrating their data and using it to answer more complex questions. One of our clients decided to do this merging the information he was deriving from five external data providers and two internal data streams.

Redslim combined these sources and created new enriched metrics, allowing this data to directly answer questions such as: What factors are driving my underlying sales growth? How do my consumers behave across channels? Is my channel shift strategy working? What are my over- or under-performing brands?

Today different teams in the organization access to one consolidated information through the same online platform. Board members, CMI, finance, sales, category and brand managers are all speaking the same language and working from the same set of reports.

Want to go over your opportunities?

Eric Bensimon
eric.bensimon@redslim.net
+33 6 23 89 73 85