A picture of the global pharma market

Transforming an organization strategic processes through regular delivery of global data trends.

Personal care products, and the OTC retail landscape in general, is extremely varied across markets. Consumers can access these products through specialized and non-specialized channels globally, and online sources are gaining a significant share of the market as well. There's no easy way to go about mapping such a complex scenario, and the specialization of local measurement agencies makes it even harder for a global insights team to collect and consolidate information in one view.

When the pharma division of one of our clients decided it was time for them to start measuring their global competitive landscape, they were preparing to climb a very high mountain. They were sourcing data from more than 90 different cells and eight different providers: three for pharma measurement, two for traditional retail measurement and five different sources for eCommerce.

The task of creating a consolidated view for all these sources was accomplished by Redslim in just four months. Working on data from agencies we are familiar with, it our project team could efficiently apply known routines to data transform and enrichment, and then customize that data to suit to the specific use-cases of the teams involved.

Today the pharma division has the right tools when it comes to market measurement. They can rely on global reports to monitor performances on a monthly basis, and to make informed strategic assessments.

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Eric Bensimon
eric.bensimon@redslim.net
+33 6 23 89 73 85